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Hollywood and AI: A Love-Hate Relationship

Filmmakers Embrace AI: A New Tool or a Threat to Jobs?
Filmmakers Embrace AI A New Tool or a Threat to Jobs

Hollywood once protested against AI, but now it is using the technology in films. AI played a role in two Oscar-winning movies, showing how quickly the industry is adapting. However, many filmmakers and actors still worry about the impact of AI on their careers.

AI in Hollywood: From Protests to Oscars
In 2023, Hollywood actors and writers went on strike, demanding protection from AI. They feared AI would take their jobs. Now, AI is being used in filmmaking, including voice alterations in the Oscar-nominated movies Emilia Perez and The Brutalist. AI helped actor Adrian Brody fine-tune his Hungarian accent for The Brutalist and has also been used to de-age stars like Tom Hanks and Harrison Ford.

AI Is Inevitable in Entertainment
Bryn Mooser, co-founder of the AI production company Moonvalley, believes AI is the future of Hollywood. His company has developed an AI tool called Marey, which fairly pays filmmakers for their content. While many still see AI as a threat, Mooser argues that artists should be part of the process rather than letting big tech companies control everything.

Hollywood’s Copyright Battle Against AI
AI companies like OpenAI and Google use publicly available data, including copyrighted content, to train their models. Writers, actors, and news organizations have filed lawsuits claiming their work was stolen. Hollywood filmmakers demand stronger copyright protections to prevent AI from replacing creative professionals.

The Fight Against AI in Video Games
Actors are protesting the use of AI in video games, fearing their voices and likenesses will be used without permission. They want contracts to guarantee their work won’t be replaced by AI. Actor DW McCann believes that human experiences bring emotion to video games—something AI cannot replicate.

The Future of AI in Hollywood
AI is changing the entertainment industry. Some see it as a tool to create high-quality films at lower costs, while others fear it will replace creative jobs. Hollywood’s future depends on finding a balance between innovation and protecting artists.