On May 12, it was officially announced that NI-KI, the youngest and only Japanese member of ENHYPEN, is the new brand ambassador for ZONe ENERGY. Known for his amazing dance skills and hard work since moving to Korea at a young age, his journey fits perfectly with the brand’s theme of “unleashing new talent.”
New Ad Shows NI-KI’s Passion for Dance
A brand-new web commercial featuring him has been released today on ZONe ENERGY’s official X (formerly Twitter) and TikTok. The ad shows him practicing alone, pushing himself to the limit. At full intensity, he enters a powerful “ZONe state,” delivering a stunning and energetic dance performance.
‘150 NI-KI’ Takes Over Shibuya
To celebrate this collaboration, Shibuya is now filled with over 150 visuals of NI-KI! A giant 20-meter billboard showing his dynamic dance moves has been set up in the underground passage from Tokyo Metro Hanzomon Line Shibuya Station to SHIBUYA109.
Fans will also spot a life-sized NI-KI-wrapped vending machine at the entrance of Shibuya Center Street, creating the perfect photo spot for ENHYPEN supporters.
Exciting Fan Campaigns Launched
Along with the commercial and displays, ZONe ENERGY is running special promotions, including a chance to win an original acrylic stand. Fans in Japan can also enjoy street sampling events in select locations.
NI-KI Enters His ZONe
This campaign marks a huge moment in his solo achievements and showcases his rising popularity in Japan and beyond. His partnership with ZONe ENERGY not only highlights his talent but also celebrates the energy and drive that fans love him for.