In a dazzling fusion of contemporary K-pop charisma and timeless Italian luxury, Jungwoo of NCT 127 has officially become the face of Tod’s in South Korea, marking a milestone as the brand’s very first male ambassador in the country.
The celebrated singer and fashion icon recently graced the opening of Tod’s Italian Summer Pop-Up event in Seoul’s Seocho district, bringing a fresh wave of youthful energy to the storied Italian brand. His presence underscored Tod’s commitment to blending classic craftsmanship with modern vibrancy — a perfect match for Jungwoo’s own style.
Jungwoo’s journey with Tod’s began last year when he was announced as ambassador, quickly becoming the embodiment of the brand’s refined yet dynamic aesthetic. His international influence was further amplified when he attended the 2025 Spring/Summer Milan Fashion Week, front and center at Tod’s fashion show, showcasing the perfect harmony between Korean pop culture and Italian high fashion.
Beyond the runway, Jungwoo has been featured in major fashion editorials, including W Korea and GQ Korea, where his natural charisma and sophisticated flair brought Tod’s iconic pieces to life. In an interview, Jungwoo expressed his excitement about the partnership, saying, “Being part of Tod’s means embracing a rich Italian heritage while adding my own touch of contemporary style. I look forward to exploring this journey even further.”
Tod’s, known worldwide for its exquisite leather goods and impeccable craftsmanship, is tapping into a new generation of fashion enthusiasts by aligning with Jungwoo — a symbol of global youth culture. This collaboration signals a promising future where K-pop’s global reach meets luxury fashion’s timeless elegance.
As the partnership continues to unfold, fans and fashion lovers alike eagerly await what new chapters Jungwoo and Tod’s will write together — proving once again that style transcends borders and generations.
