After capturing hearts with his electrifying performance in GMMTV’s My Golden Blood, actor Joss Way-Ar is proving that his star power isn’t just for the screen. The supernatural romance series — in which he delivered a memorable portrayal that kept fans glued to every episode — may have ended, but Joss’s momentum is only just beginning.
On July 3, global sportswear giant Under Armour officially announced Joss as the Brand Ambassador for Under Armour Thailand. Alongside the news, the brand dropped a stunning teaser video showcasing Joss in a sleek, athletic avatar — exuding confidence, charisma, and cool in every frame.
The partnership signals a new chapter in Joss Way-Ar’s already dynamic career. While audiences are familiar with his on-screen charm and acting range, his new role with Under Armour highlights another side: one of discipline, drive, and style.
“It’s an honor to be a part of the UA family,” Joss shared on his personal X (formerly Twitter) account, shortly after the announcement went live. The heartfelt message quickly gained traction, with fans flooding his mentions with congratulations and excitement for what’s to come.
This collaboration isn’t just about fashion or fame — it’s about impact. Joss embodies the Under Armour ethos: pushing limits, staying authentic, and inspiring the next generation. With his growing influence among young audiences, his appointment as brand ambassador feels not only timely but also deeply resonant.
In recent months, Joss has been delighting fans with more frequent appearances, fan meetings, and a steady presence in both mainstream and digital media. His versatility — from romantic lead to fitness icon — reflects a talent that’s evolving with purpose.
Whether he’s leading a hit series or fronting an international brand, Joss Way-Ar is a force to watch. As his journey with Under Armour begins, fans can look forward to campaigns, collaborations, and content that promise to blend athletic edge with signature Joss-style cool.
One thing’s for certain: this rising star is not just keeping pace — he’s running ahead of the game.
