Joong-Archen Aydin, the Thai actor and rising global fashion icon, is setting social media ablaze once again—this time as the face of Saint Laurent’s Winter 2025 menswear collection by Anthony Vaccarello. Known for his chiseled features and commanding presence, Joong dons a series of razor-sharp, minimalist ensembles that embody the French luxury house’s latest creative reinvention.
The campaign, revealed via L’Officiel Hommes Thailand, sees Joong in an array of tailored silhouettes: jet-black overcoats, clean-lined blazers, and tactile fabrics that shimmer subtly under moody lighting. His look is pure Saint Laurent—mysterious, confident, and undeniably sleek.
But this is more than just a fashion moment—it’s a statement.
Vaccarello’s Winter 2025 vision departs from opulence and embraces raw structure, with clothes that speak through sharp cuts and intense surfaces. The collection plays with contrasts—technical stretch paired with sheer lace, bold shoulders softened by fluid lines, and sculptural jackets matched with delicate rose-detail shoes. And Joong wears every piece like it was made for him.
Fans are already calling this his most iconic fashion appearance yet, praising his versatility and magnetic aura. Joong, who has previously attended major fashion shows in Paris, now officially steps into the role of global style ambassador—not just for Thailand, but for a new generation of fashion-forward men.
With this campaign, Saint Laurent and Joong-Archen prove one thing: elegance doesn’t shout—it stares you down and walks away.
