Jin from BTS has officially become the new advertising model for Dongwon F&B’s popular product, Dongwon Tuna.
On July 22, Dongwon F&B announced Jin’s appointment and shared a teaser video on YouTube, using Jin’s solo hit “Super Tuna” as the background music. This marks the start of a big marketing campaign. The full commercial will be released on July 27, followed by weekly short videos on social media throughout August.
Dongwon F&B will also launch a special BTS Jin edition, which includes tuna cans featuring Jin’s photo and collectible stickers. This campaign is expected to excite fans and create strong engagement.
Jin was chosen because of his viral solo song “Super Tuna,” released in 2021. The fun dance track is inspired by Jin’s love for fishing and has more than 100 million views on YouTube.
From singing about tuna to promoting it, Jin continues his playful connection with the sea as the new face of Dongwon Tuna.
