NCT’s Johnny Suh has officially joined hands with Kenzo as the new brand model for their latest fragrance release, L’Eau Pure. The campaign, launched in collaboration with The Shilla Duty Free, captures Johnny’s serene, oceanic aura—perfectly mirroring the refreshing identity of the scent.
In the campaign visuals, Johnny appears effortlessly elegant, surrounded by soft blue tones that evoke water, breeze, and clarity—offering a perfect match to the fragrance’s minimalist yet energizing personality.
🍋 Inside the Fragrance: L’Eau Pure
Kenzo’s L’Eau Pure is a unisex Eau de Parfum that channels the essence of flowing water, citrus groves, and clean air. Created by perfumer Daphné Bugey, the fragrance opens with zesty notes of Italian mandarin and lemon, flows into a refreshing heart of white lavender and Aquozone®, and gently settles into a base of musk and Australian sandalwood.
The result? A pure, crystal-clear scent that feels like a deep breath of ocean breeze on a summer day.
- Top notes: Italian Mandarin, Lemon
- Heart: White Lavender, Aquozone®
- Base: Musk, Sandalwood
The fragrance is also sustainably made, with 91% ingredients of natural origin and a bottle designed with 15% recycled glass, aligning with Kenzo’s eco-conscious vision.
🛍️ Exclusive Campaign with Shilla Duty Free
As part of this special campaign, Kenzo and The Shilla Duty Free have launched a limited-time promotion across online and offline stores in Hong Kong:
- 🎁 Johnny Poster Set Giveaway with every purchase of L’Eau Pure
- 🍀 Lucky Draw Entry for buyers of 2+ Kenzo perfumes — win a luxury 2-night suite stay at Jeju Shilla Hotel
- 🌊 Social Media Giveaway: Win a 50ml bottle of L’Eau Pure by tagging friends and engaging with Shilla’s event post
📅 Campaign Period: July 25 – August 21, 2025
📍 Where: All Shilla Duty Free branches (online + offline)
✨ Johnny & the Scent of Summer
Johnny’s calm and confident presence brings L’Eau Pure to life—blending the beauty of nature with modern sophistication. With his growing influence in fashion and luxury campaigns, his collaboration with Kenzo reflects both style and serenity.
Whether you’re a fragrance enthusiast or a devoted NCTzen, this campaign is a must-watch (and must-smell) moment of the season.
