Aamir Khan, famously known as Mr. Perfectionist in Bollywood, is taking a bold step with his upcoming film Sitaare Zameen Par. Instead of selling the digital rights to an OTT platform, he is planning to release the film directly on YouTube using a pay-per-view model. This new approach could change the way films reach audiences in the digital era.
Netflix in Tension Over Aamir’s Strategy
Initially, Netflix offered ₹60 crore to bag the streaming rights of the film. But after hearing Aamir’s plan to go solo on YouTube, the streaming giant reportedly revised its offer—doubling it to a whopping ₹125 crore! Netflix’s business team is currently in talks with Aamir Khan to convince him, though he hasn’t made a final decision yet.
Why Netflix Is Worried
Netflix’s concern is understandable. If Sitaare Zameen Par succeeds on YouTube under this pay-per-view model, it could inspire other filmmakers to skip OTT platforms too. This might allow audiences to watch new movies at home with their families—without paying for monthly subscriptions. Such a shift could seriously impact OTT business models.
All Eyes on Aamir’s Final Decision
The industry is now watching closely to see what Aamir Khan will ultimately decide. Will he go ahead with his innovative YouTube release, or will he accept Netflix’s doubled offer?
