The Korean Business Research Institute has released its latest brand reputation rankings for idol groups, covering the data period from March 17 to April 17. The rankings are based on a comprehensive analysis of consumer engagement, media coverage, interaction, and community buzz using big data.
BTS once again claimed the top spot, achieving a brand reputation index of 6,873,091. This reflects a 6.58% increase from last month. Notable keywords linked to BTS included “ARMY,” “Billboard,” and “military hiatus.” Their associated terms, such as “donate,” “perform,” and “release,” further highlight the group’s ongoing influence. The positivity rating for BTS stood impressively at 90.54%, showcasing strong public sentiment.
SEVENTEEN climbed to second place with a brand reputation score of 5,276,745, marking a significant 19.31% rise compared to March.
In third place, IVE secured a brand reputation index of 3,937,842, continuing their steady presence among the top-ranking groups.
SHINee experienced an impressive surge, rising to fourth with a score of 3,489,514—a remarkable 50.71% jump from the previous month.
Rounding out the top five, aespa earned a brand reputation index of 3,281,550, maintaining their strong position among leading idol groups.
Top 30 Idol Groups for April 2025:
- BTS
- SEVENTEEN
- IVE
- SHINee
- aespa
- BIGBANG
- BLACKPINK
- KiiiKiii
- LE SSERAFIM
- OH MY GIRL
- Hearts2Hearts
- Stray Kids
- THE BOYZ
- TWICE
- EXO
- Red Velvet
- (G)I-DLE
- ATEEZ
- NCT
- H1-KEY
- MONSTA X
- FIFTY FIFTY
- BOYNEXTDOOR
- ENHYPEN
- fromis_9
- NMIXX
- izna
- BABYMONSTER
- RIIZE
- INFINITE
