BTS Jin has released the teaser for his much-awaited solo single Don’t Say You Love Me, and it’s already tugging at fans’ heartstrings. The 37-second teaser, unveiled on May 14, offers a glimpse into a bittersweet love story filled with unspoken emotions.
A Glimpse of Lost Love with Actress Shin Se-Kyung
In the teaser, Jin appears in full ‘boyfriend mode’ as he walks through a busy street. Suddenly, he stops—his eyes fixed on a familiar face from the past. Actress Shin Se-Kyung plays his former lover, and their accidental reunion captures the raw tension of two people who once shared deep feelings. Their eye contact, subtle and powerful, tells a story of a love that once was but couldn’t last.
Soft Melody Meets Deep Emotion
Accompanied by a gentle piano melody and Jin’s haunting falsetto, the teaser brings out the emotions of a painful goodbye. Big Hit Music shared that Don’t Say You Love Me explores the heartache of lovers who find it hard to let each other go, even when the relationship has ended.
Posters Reflect the Journey of a Relationship
Before the teaser, Big Hit had released two posters showing contrasting moments in the couple’s love story. One showed Jin and Shin Se-Kyung running hand-in-hand, full of joy and connection. The other captured the loneliness and silence that follows a breakup. The posters featured touching lines like, “At the end of love, you just gotta let me go,” and “The story of us who were once affectionate.”
Part of His Upcoming Solo Album ‘Echo’
Don’t Say You Love Me is the title track from Jin’s upcoming solo album Echo, set to release on May 16. This marks his second solo album, following the success of Happy. BTS Jin has also announced his first solo world tour, which will begin on June 28, to promote the album.
A Promising Start to BTS Jin’s Solo Era
With heartfelt lyrics, a touching story, and beautiful visuals, Don’t Say You Love Me is already resonating with fans around the world. BTS Jin’s emotional storytelling and soulful voice hint that Echo will be another powerful chapter in his musical journey.