ATEEZ’s Choi San is set to grace the red carpet tonight at TAG Heuer’s prestigious Exclusive Gala Evening, held in Seoul’s upscale Mapo district. The elite event, themed “Celebrating the Spirit of Relentless Pursuit of Victory,” will spotlight luxury, bold fashion, and excellence — values that align seamlessly with both San and the iconic Swiss watchmaker.
Known for his sharp visuals, charismatic stage presence, and trendsetting fashion, San’s attendance has already created a buzz across social media platforms. Fans worldwide are showing their support using hashtags like #SANxTAGHEUER, #태그호이어_최산, and #CHOISAN, flooding timelines with excitement and anticipation.
The gala marks an important moment for TAG Heuer as the brand continues to expand its influence in Asia by associating with global K-pop icons. San’s presence symbolizes the merging of youthful energy with timeless elegance — a powerful image for a brand known for its heritage and innovation in luxury watchmaking.
Photos and live updates from the event are expected to surface throughout the evening, with fans eagerly awaiting a glimpse of San’s look for the night. The invitation-only event is expected to feature other renowned personalities from the worlds of fashion, entertainment, and business, making it one of the most exclusive gatherings of the season.
As San walks the carpet, he doesn’t just represent ATEEZ — he stands as a symbol of K-pop’s growing global influence in luxury and lifestyle spheres.
