Korean-American rapper Jessi has made a powerful and much-anticipated comeback with her latest hip-hop single, “Newsflash.” The track channels a nostalgic vibe while delivering sharp, confrontational lyrics that take aim at the media. Through this song, Jessi expresses her resilience and determination to overcome the challenges and controversies she faced over the past year, setting her sights on bigger goals and a brighter future in her music career.
The music video for “Newsflash,” shot on location in New York City, adds another layer of excitement with a surprise cameo from legendary American rapper Jadakiss, bridging Jessi’s Korean roots with the global hip-hop scene.
This release is especially significant as it marks Jessi’s first music project under her newly launched independent label, UNNI COMPANY. The comeback comes approximately six months after a highly publicized assault case involving her acquaintances made headlines in December 2024, a controversy that temporarily paused her activities and created a challenging period for the artist.
Looking ahead, Jessi is not only focused on rebuilding her career in South Korea but is also determined to expand her global footprint. To this end, she has signed a strategic distribution deal with American music company BMG, which will help her reach international audiences and amplify her presence in the competitive global music market throughout 2025. With “Newsflash,” Jessi sends a clear message: she is back, stronger than ever, and ready to claim her place on the world stage.
