NCT Dream member Jaemin has officially been introduced as the first-ever brand ambassador for Korean skincare label Isntree, marking a major milestone for the clean beauty brand. The announcement was followed by the launch of a dedicated campaign on Taobao, signaling Isntree’s growing focus on global expansion and Gen Z consumers in the Chinese market.
The campaign, branded under the hashtags #JAEMINxISNTREE and #이즈앤트리xNCT재민, has generated massive buzz online since its reveal earlier this week. The partnership is part of a broader branding strategy that combines Jaemin’s youthful charm and global fanbase with Isntree’s science-forward, eco-conscious skincare philosophy.
“Active Skin, Skin Future – A New Encounter” is the theme driving this collaboration, which introduces limited-edition promotional bundles and a fresh lineup of visuals featuring Jaemin. Exclusive product sets, including some of Isntree’s bestsellers like the Hyaluronic Acid Toner and Mugwort Calming Cream, have gone live on Taobao, where fans can now shop the special Jaemin x Isntree collection.
The announcement has sent fans into a frenzy on social media platforms like X (formerly Twitter), Instagram, and Weibo. Within hours, posts featuring Jaemin’s ambassador photoshoots trended across multiple regions, with thousands of fans celebrating the idol’s new venture into the beauty space.
This partnership not only marks Jaemin’s rising profile in the commercial world but also highlights Isntree’s transition into a more dynamic, ambassador-led marketing model aimed at connecting with younger, trend-conscious consumers.
As the skincare market becomes increasingly competitive, especially in Asia, Isntree’s move to collaborate with a global K-pop figure like Jaemin is being seen as a smart and timely move to solidify its presence in both domestic and international markets.
