The connection between pop superstar Taylor Swift and NFL star Travis Kelce has brought a major wave of attention to the National Football League (NFL). Ever since the singer started attending Kansas City Chiefs games in 2023, the league has gained more fans, especially from Swift’s massive following. Now, reports confirm that Taylor Swift has helped generate a stunning $1 billion in brand value for the NFL over the past two years.
How Taylor Swift Boosted the NFL’s Popularity
With the Super Bowl just around the corner, a report from MarketWatch highlights the “Swift Effect” on the NFL. According to Apex Marketing, a company specializing in branding and advertising, Taylor Swift’s influence has added nearly $992 million in brand value since she started dating Travis Kelce in 2023.
Kelce, who plays as a tight end for the Kansas City Chiefs, never officially confirmed his relationship with Swift, but her frequent appearances at his games sparked major media interest. This attention introduced the NFL to a new audience, including many of Taylor’s devoted fans.
Between September 2023 and January 2024, Swift’s presence alone generated approximately $366 million in brand value for the league. In the 2024-25 season, this number increased to over $634 million. With Kelce playing in the upcoming Super Bowl and Taylor likely to attend, the total brand value boost is expected to exceed $1 billion.
The Swift Effect on Travis Kelce’s Popularity
Not only has the NFL benefited, but Travis Kelce himself has gained a lot of attention. His Instagram following has jumped from 2.7 million in September 2023 to 6.7 million today. Reports show that many of his new followers are young women, a key part of Taylor Swift’s fanbase. The NFL has also acknowledged this shift, revealing that nearly half of its new TikTok followers in 2024 were female.
Super Bowl 59: A Media Frenzy
The upcoming Super Bowl will see the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans. With Taylor Swift expected to attend and former U.S. President Donald Trump also making an appearance, the event is set to be one of the most talked-about in recent history. The Swift Effect has already changed the way people view the NFL, and her presence at the Super Bowl will only add to the excitement.
