Instagram has officially launched a new feature called Blend, which lets you and your friends create a shared feed of recommended Reels. This feature makes it easier to enjoy similar content together without sending individual Reels all the time.
What Is Instagram Blend?
Blend is a new way to combine your favorite Reels with your friend’s recommendations into one shared feed. Instead of forwarding Reels through DMs like before, Blend allows you to create a personalized stream that shows Reels both you and your friends would enjoy based on your activity.
How Does Blend Work?
Once you create a Blend, it appears as a shared Reels feed in your direct message (DM) chat. Each person’s preferences are used to suggest content, and the feed updates over time depending on what you and your friends watch, like, or share in the chat.
For example, if you often like travel Reels and your friend loves food content, Blend will mix both types into your shared stream.
Why Is Blend Exciting?
This feature brings more interactive and fun conversations around Reels. When someone in the group reacts to or comments on a Reel, others get notified. It’s like watching content together and talking about it in real-time.
You can even say things like, “This Reel is so you!” which makes the experience more social and connected.
Personal Feeds vs Shared Feeds
Before Blend, most users would send specific Reels to friends based on their personal interests. That felt more thoughtful and customized. Now, Blend mixes everyone’s interests into one feed, which can be fun but might feel less personal.
For instance, you may follow fitness, your friend might love pet videos, and someone else could be into DIY hacks. Blend merges all those types into one place, which might be overwhelming for some users.
Is Blend a Good Idea?
It depends on how you like to share content. If you enjoy discovering new Reels with friends and starting group chats about them, Blend is perfect for you. But if you prefer handpicking content for different friends, you might miss that personal touch.
Still, it’s a creative way to make Reels even more social, and Instagram seems very excited about this new direction.
How To Use Instagram Blend
To create your own Blend:
- Open any DM chat on Instagram
- Tap the Blend icon at the top
- Invite your friends to join
- Start exploring your shared Reels feed together
You can leave or update the Blend at any time.
