BLACKPINK‘s JISOO has once again captivated fans and the fashion world as she joins hands with activewear giant Alo Yoga for a stunning new campaign and a glamorous appearance at the brand’s flagship store opening in Seoul’s upscale Dosan Park.
The K-pop superstar, who continues to shine as Alo’s global brand ambassador, attended the official launch event on July 1, drawing massive attention from fans and media alike. The Seoul flagship, a sprawling wellness sanctuary spanning 6,000 square feet, marks Alo’s deeper expansion into the Asian market, strategically blending wellness culture with Korean lifestyle trends.
JISOO’s appearance coincided with the launch of Alo Yoga’s Spring/Summer 2025 campaign, titled “West Coast Wellness.” Shot in Los Angeles, the campaign captures JISOO embracing mindfulness through Pilates, meditation, and nature walks — elements she credits for managing her jet lag and fast-paced lifestyle. “Nothing beats how I feel after working out,” she shared in a statement for the campaign.
Dressed in Alo’s signature pastel-toned activewear — including Aspire tanks, Airlift leggings, and Accolade sweats — JISOO effortlessly embodies the brand’s commitment to grace, wellness, and performance.
This isn’t her first time working with Alo. Following a highly successful Spring 2024 campaign, JISOO has solidified her role as the face of a movement that encourages intentional living and physical strength. According to Alo Yoga’s Executive Vice President Summer Nacewicz, “JISOO perfectly represents the balance between elegance and vitality that Alo stands for.”
With the #JISOOxAloSeoul hashtag trending across platforms, the collaboration is not only a major milestone for Alo Yoga in South Korea, but also a cultural moment connecting K-pop influence with the global wellness wave.
As anticipation grows for more in-store experiences and exclusive items inspired by JISOO, one thing is clear — the BLACKPINK star is redefining what it means to be both stylish and strong in today’s world.
