BLACKPINK’s Jisoo is making waves online once again — but this time, it’s not for a music comeback or fashion statement. The global star is turning heads for a surprising transformation in her upcoming K-drama Boyfriend On Demand, and fans are buzzing after a set of candid behind-the-scenes photos hit social media.
The viral images, reportedly snapped by a passerby near the drama’s filming site, show Jisoo sporting a sleek white blazer paired with a short black skirt. Her hair is styled in a relaxed bun, drawing attention to her refined features and graceful presence. The powerful, minimalist look is a dramatic departure from the softer, more playful style she’s been associated with in earlier glimpses from the set.
Online reactions have been swift and polarized. While many fans praised the look as chic and empowering, others were less enthusiastic. Supporters admired the elegance and maturity the outfit conveyed, calling it a sign of character development. On the other hand, some critics argued that the look felt too formal or aged her unnecessarily, calling it a mismatch for her usual charm.
The dramatic wardrobe shift has particularly surprised those following the series’ production updates. Previously released photos portrayed Jisoo’s character with a gentle, youthful glow — pastel outfits, minimal makeup, and a bright smile that radiated innocence.
Set in a near-future world where romance and artificial intelligence intertwine, Boyfriend On Demand tells the story of Seo Mi Rae, a talented but emotionally scarred webtoon artist played by Jisoo. After enduring a series of heartbreaks, Mi Rae signs up for Monthly Boyfriend, a cutting-edge app that offers custom-tailored, AI-generated partners. What starts as an escape turns into an emotional awakening as Mi Rae navigates love, loss, and rediscovery.
Starring alongside her is Seo In Guk as Park Gyeong Nam — Mi Rae’s enigmatic co-worker, who hides deep emotional wounds behind a cool exterior. Fans speculate that the recent costume change hints at a major plot shift, possibly marking Mi Rae’s evolution from a hopeful romantic to a woman confronting deeper truths.
Whether it’s a character transformation or simply a bold new style choice, Jisoo’s striking new image is already adding layers of intrigue to the drama — and stirring up plenty of conversation ahead of its premiere.
