In a delightful blend of K-pop star power and health-conscious living, Red Velvet‘s Joy has officially joined hands with Better Biosciences as their newest brand ambassador. The campaign, titled #JOYxBetterBiosciences, marks a fresh chapter for the Taiwanese health brand as it continues to expand its reach across Asia and beyond.
🌱 A Perfect Match: Joy and Better Biosciences
Known for her vibrant charm and positive energy, Joy is the embodiment of wellness, making her a natural fit for Better Biosciences—a brand renowned for its high-quality probiotic products. Her ambassadorship aims to promote a healthier lifestyle through daily wellness routines, supported by Better Biosciences’ signature products like the Better Probiotics 10 Packs.
Joy’s fans, affectionately known as “Hello Joy,” have welcomed the news with overwhelming enthusiasm, sharing support across platforms using the official hashtag #JOYxBetterBiosciences.
🗓️ What’s Happening: Events and Schedule
The partnership goes beyond product endorsement. A series of events, fan interactions, giveaways, and promotional content is lined up under the campaign, with exclusive appearances by Joy. To access detailed event information, schedules, and special content featuring Joy.
From behind-the-scenes footage to health tips shared by Joy herself, this campaign promises to engage both wellness enthusiasts and K-pop lovers alike.
📲 A Social Media Buzz
The campaign has quickly gained traction across X (formerly Twitter), Instagram, and TikTok. With the hashtag #JOYxBetterBiosciences, fans are encouraged to share their experience with Better Biosciences products, create fan edits, and participate in online events.
“Joy’s glowing image fits perfectly with our vision of balanced, healthy living,” a representative from Better Biosciences shared.
🌟 Why This Collaboration Matters
K-pop ambassadors have long been influential in the marketing world, and Joy’s collaboration signals Better Biosciences’ commitment to connecting with a younger, global audience. It’s not just about probiotics—it’s about embracing a lifestyle of health, beauty, and confidence.
As Joy takes on this exciting new role, fans can expect to see more of her in upcoming product campaigns, health content, and interactive events that blend her artistic flair with Better Biosciences’ wellness mission.
