In the Kumkum Bhagya episode aired on 22nd February 2025, tensions escalate as business rivalries clash with personal relationships. Prarthna faces pressure from Raunak, Payal’s motives come under scrutiny, and Smita’s hidden plans for a business merger surface. Watch as secrets unfold, alliances shift, and unexpected drama takes center stage in this gripping update.
The episode begins with Prarthna browsing for a gold chain intended for Seema. Her peaceful shopping trip is interrupted when Smita questions her presence, assuming she had only come to drop off Baa. Baa clarifies that Prarthna is accompanying her to make a purchase. When Smita inquires about her choice, Prarthna admits she hasn’t decided yet. In a surprising turn of generosity, Smita offers her a special discount and suggests the salesman show her silver coins, even offering to cover part of the cost before leaving.
Deepti, noticing Smita’s sudden kindness, grows suspicious and confronts her. Smita, eyeing the reporters nearby, reveals that the friendly gesture is all part of maintaining a positive public image to enhance business prospects.
Elsewhere, Sneha calls Vihaan, wondering why he hasn’t arrived. Vihaan reveals he’s already at Raunak’s jewelry store with his family. Upon meeting, Raunak warmly greets Vihaan and reminds him to take good care of Sneha after their wedding, to which Vihaan responds with playful assurance.
Smita, meanwhile, introduces Ketki and Payal to Raunak and discreetly steps aside to give Raunak and Payal some space. However, Raunak soon distances himself from Payal and confronts Prarthna instead. He reminds her of his earlier request to uncover Payal’s reasons for being at the store—otherwise, he threatens to expose the fact that he caught her watching him change clothes. Reluctantly, Prarthna agrees to help.
Tensions rise as reporters question Payal about visiting a rival jewelry showroom. Unfazed, Payal dismisses the notion of competition and criticizes the poor craftsmanship of a diamond necklace. Raunak swiftly counters her comments, suggesting she lacks real knowledge about diamonds before walking away.
Frustrated by his rudeness, Payal later confronts Raunak, who defends his actions by accusing her of belittling his store. Attempting to ease the tension, he offers her a gift for visiting before leaving.
Meanwhile, Ketki voices her concerns to Smita about the growing rift between Raunak and Payal. Smita reassures her that their mutual passion for business will eventually unite them, especially since their companies are set to merge. Prarthna overhears this revelation.
Later, Payal confides in Smita, admitting her real reason for visiting the showroom was to buy a bracelet for Raunak. She also questions Smita’s reluctance to openly propose a marriage alliance. Smita explains that she wants to give Raunak time to accept the idea without forcing the issue. Payal agrees to be patient.
The episode ends with Raunak suddenly pulling Prarthna aside, leaving her shocked and questioning why he would grab her hand so boldly in front of everyone.
