Lee Know, a member of the globally renowned K-pop group Stray Kids, has officially been announced as the new Global Brand Ambassador for Gucci, marking a significant moment in both the fashion and entertainment industries.
The news was confirmed on June 30, 2025, by fashion authorities including WWD, and soon took over global social media trends with hashtags like #LEEKNOWisGUCCI and #LEEKNOWxGUCCI. Fans and fashion enthusiasts alike celebrated the announcement, many noting that the partnership had been long anticipated due to Lee Know’s frequent appearances in Gucci ensembles at international fashion events.
Lee Know has previously turned heads at the Gucci Cruise 2025 show held at London’s Tate Modern in May 2024, where he wore a full monogrammed Gucci look and interacted with industry heavyweights. He also gained media attention for his fashion-forward Met Gala debut earlier that year, solidifying his reputation as a rising style icon.
The official appointment as a Gucci Global Ambassador not only affirms Lee Know’s fashion influence but also highlights the continuing power of K-pop stars in driving global luxury branding. By joining Gucci’s ambassador family, Lee Know stands alongside other internationally acclaimed figures from the worlds of music, film, and sports.
Fans have expressed excitement online, many noting that his chic, versatile, and bold style aligns seamlessly with Gucci’s vision under creative director Sabato De Sarno. Industry experts predict that Lee Know will front key campaigns and potentially collaborate on exclusive collections.
This partnership further cements Stray Kids’ cultural footprint beyond music and into the elite sphere of fashion. With Lee Know leading the way, the fusion of K-pop and couture continues to redefine global trends.
