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Meta Takes on Apple & Samsung with New Smartwatches & AR Glasses

February 9, 2025
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Meta CEO Mark Zuckerberg recently announced that the company has sold over a million pairs of its Augmented Reality (AR)-powered Ray-Ban smart glasses. He also shared Meta’s big goal of selling hundreds of millions and eventually billions of AI-powered glasses in the future.

Now, Meta is gearing up to expand further in the wearable tech market. According to Business Insider, Andrew Bosworth, the head of Meta’s Reality Labs, sent an internal memo to employees outlining their upcoming plans.

New Smart Glasses with Built-in Display

The memo, titled 2025: The Year of Greatness, reveals that Meta is working on a new AI-powered AR smart glass with a built-in display, code-named Hypernova. This new version will feature a small screen on the bottom right lens, showing notifications, displaying photos taken by the device, and even translating conversations in real time. However, due to the added display, the cost of these smart glasses could be around $1,000, according to some employees involved in the project.

More Smart Glasses and Wearable Devices

Meta is also developing Oakley-branded smart glasses designed for athletes and cyclists. These will feature a center-mounted camera for better recording and viewing angles. Additionally, the company is planning to launch multiple styles of smart glasses, similar to the Ray-Ban Wayfarer smart glasses. Two of these options may be called Skylar and Headliner.

Smartwatch and Wristband for AI Glasses

Alongside smart glasses, Meta is testing a wrist strap called Ceres, designed to help users control their glasses more easily. It may come bundled with the Hypernova smart glasses. Meta has also been exploring the smartwatch market for years, and 2025 could finally be the year the company competes with big players like Apple, Samsung, and Google.

While it’s unclear how many of these devices will actually hit the market, Meta’s rapid growth in the AR and smart glasses industry could push other companies to develop similar products at competitive prices.



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