Netflix is currently testing a new search tool that uses OpenAI technology to help users find shows and movies more easily. According to Bloomberg, this new feature is being tested with a small group of users in Australia and New Zealand.
How the New Search Tool Works
Not just titles or actors anymore
Unlike the regular search that looks for specific titles, actors, or genres, this new AI-powered tool lets users search using more natural phrases. For example, someone can search using a mood like “feeling sad,” and Netflix might suggest emotional dramas. The tool understands natural language, meaning users can type in everyday words to get personalized results.
AI Already Helps Netflix Recommend Content
Understanding your taste better
Netflix already uses artificial intelligence to learn from your watch history. It recommends shows and movies based on what you like. This new tool adds another layer, giving users more control over how they search by using mood or specific ideas.
Limited Test for Now
Australia and New Zealand get early access
At this stage, only selected users in Australia and New Zealand can try the AI-powered search. Netflix plans to test it further before rolling it out globally. It is expected that the U.S. might be one of the next countries to get the feature.
iOS Gets Priority Access This Time
Android users may have to wait
Netflix usually gives Android users early access to new features. However, this time, the test is available only on iOS devices. There is no official word on when or if Android users will be included in future testing.
AI and the Future of Streaming
More smart features are on the way
This experiment shows Netflix‘s ongoing interest in using AI to improve user experience. With more developments expected, viewers could soon get even more personalized and intuitive ways to discover content they love.
