May 16, 2025 – Park Sunghoon, a member of global K-pop sensation ENHYPEN, has been officially appointed as an ambassador for the Korea Sport & Olympic Committee (KSOC). The announcement has been met with enthusiasm from both the sports and entertainment communities, celebrating Sunghoon’s unique background as a former elite athlete and current music icon.
Before making his debut as an idol, Sunghoon was a nationally recognized figure skater, earning multiple medals in international competitions, including the 2015 Asian Figure Skating Trophy and the Lombardia Trophy. He retired from competitive skating in 2020 to pursue a career in music and soon rose to international stardom with ENHYPEN, formed through the survival show I-LAND.
Now, with this new role as KSOC Ambassador, Sunghoon is returning to his sporting roots—this time to inspire a new generation. His appointment is part of the KSOC’s broader initiative to promote Olympic values and increase youth engagement with sports in South Korea.
“We believe Sunghoon’s journey from elite athlete to world-renowned artist exemplifies the Olympic spirit of dedication, passion, and perseverance,” a KSOC official stated. “His influence among young people makes him a powerful role model for promoting sports culture.”
As ambassador, Sunghoon is expected to participate in promotional campaigns, public outreach events, and Olympic-related initiatives leading up to Korea’s involvement in future international sporting events. His presence is anticipated to bridge the gap between youth pop culture and traditional athletic values.
This role also adds to Sunghoon’s growing portfolio of high-profile collaborations. He has previously worked as a brand ambassador for Tiffany & Co. and L’Oréal Paris, further cementing his image as a multifaceted public figure.
Fans have taken to social media to celebrate the announcement, trending hashtags such as #AmbassadorSunghoon and #ProudOfYouSunghoon, praising his ability to continue representing both the K-pop industry and the sports world with grace and excellence.
With this appointment, Sunghoon not only honors his roots in figure skating but also embarks on a new chapter that blends his two passions: sports and performance.
