Huening Kai of TOMORROW X TOGETHER (TXT) has officially been announced as the new global ambassador and model for Dermafirm Korea, a renowned skincare and cosmetics brand. The highly anticipated official reveal will take place on July 8 at 12 PM KST through Dermafirm’s official Instagram.
The announcement, which has already begun to make waves across global fan communities, marks another milestone in Huening Kai’s expanding influence both in music and fashion. As the face of Dermafirm, he will lead promotional campaigns for key skincare products, including their best-selling Retinol Ampoule, Vitamin C 3% Serum, and Dermamask collections.
In a teaser reel already shared by Dermafirm on Instagram, Huening Kai is seen showcasing the brand’s sleek skincare line with visuals that highlight his clear complexion and youthful charisma—perfectly aligning with Dermafirm’s image of clean, effective skincare.
Social media has exploded with the hashtag #HUENINGKAIxDERMAFIRM, as fans across platforms like X (formerly Twitter), Instagram, and TikTok rally to support the partnership. Many are also speculating about limited-edition product collaborations or special ambassador kits tied to the campaign.
Dermafirm has encouraged fans to join the live reveal and interact with upcoming promotional content by liking, sharing, and commenting to unlock further behind-the-scenes footage or exclusive ambassador perks.
With his ever-growing global fanbase and visual appeal, Huening Kai’s appointment is expected to boost Dermafirm’s international reach, especially among Gen Z consumers and K-beauty enthusiasts.
Stay tuned on July 8 at 12 PM KST to catch the full reveal of Huening Kai’s campaign with Dermafirm.
