Jeon Somi has officially kicked off a new era of sound and style with the release of her highly anticipated digital single ‘EXTRA’, and fans can’t stop talking about it. Dropping at 6 PM KST under THE BLACK LABEL, the track marks her boldest and most mature musical chapter to date — blending Y2K emo aesthetics with a fresh sonic edge.
The EXTRA music video, now live on YouTube, is a whirlwind of raw emotion, nostalgic visuals, and a dose of moody glam. From bleached hair and smoky eyeliner to leather chokers and glitchy visuals, Somi’s transformation is nothing short of mesmerizing.
Produced by THE BLACK LABEL’s own TEDDY, the mastermind behind some of K-pop’s biggest hits, EXTRA delivers a laid-back but emotionally heavy vibe. The track explores the tension between vulnerability and detachment, framed by dreamy synths and a subtly addictive beat. Somi has described the single as her “most personal” and even dubbed it a “masterpiece.”
“This one’s for the people who feel too much and show too little,” Somi teased on Instagram ahead of the release — a cryptic nod to the song’s lyrical depth.
The build-up to this comeback has been theatrical in itself. Teaser photos oozed with retro melancholia, while short visual clips hinted at themes of isolation and self-empowerment. Fans were hooked from the first teaser, but reactions to Somi’s new sound and aesthetic have been mixed — especially around her use of AAVE-inspired phrases in the pre-release teaser, prompting online conversations about cultural sensitivity in K-pop.
Still, the excitement is undeniable. Hashtags like #JEONSOMI_EXTRA and #EXTRA trended worldwide within minutes of the MV’s premiere, with fans praising her evolution and artistry.
The single follows her 2024 release Ice Cream and arrives nearly a year after her last major comeback. Somi has kept a relatively low profile since then, which made today’s drop feel like a surprise ambush — in the best way possible.
With fan events reportedly planned in Seoul, Tokyo, and Osaka, and an upcoming performance on M Countdown, Somi seems ready to make her mark this summer.
Somi is no longer just the bubbly “IT girl” of K-pop. With EXTRA, she’s showing the world that being too much isn’t a weakness — it’s a superpower.
