Luxury, glamour, and star power collided in Singapore as BVLGARI’s High Jewelry Trunk Show dazzled the city—and all eyes were on Mile Phakphum.
The Thai heartthrob, best known for his charismatic screen presence and impeccable fashion sense, turned heads at the exclusive event, held at Paragon Mall and Orchard Road from July 22–23, 2025. Draped in a luxurious velvet suit that perfectly matched the brand’s opulent aesthetic, Mile lit up the photowall and quickly became one of the most talked-about celebrities of the evening.
The King of the Carpet
Social media erupted with admiration for Mile’s regal look, with fans calling him “King” as he effortlessly posed for cameras. As a “Friend of the House” for BVLGARI Thailand, Mile’s presence wasn’t just glamorous—it was symbolic. His refined yet modern charm embodies the brand’s evolving identity: rooted in Italian luxury, but globally admired.
The photowall moment quickly went viral, with hashtags like #MilePhakphum, #BvlgariTrunkShowSG, and #BvlgariJewelry trending across platforms. Fans and fashion critics alike praised his bold style choice—full velvet in tropical Singapore? Only Mile could make it look that cool.
Inside the Trunk Show
The private showcase unveiled BVLGARI’s latest high jewelry and watch collections, celebrated for their Roman craftsmanship and contemporary artistry. From dazzling diamonds to bold gemstones, the pieces reflected the brand’s rich heritage and creative brilliance. The event was an invitation-only affair attended by regional celebrities, influencers, and high-profile guests.
Thai actress Orm Kornnaphat also graced the event, making it a double delight for fans of Thai entertainment and fashion. Together, Mile and Orm represented Southeast Asia’s rising influence in global luxury markets.
BVLGARI’s Vision for Asia
This trunk show marked a key moment for BVLGARI in Asia, combining luxury storytelling with star-studded appeal. The brand’s focus on cultural resonance and celebrity partnership reflects a growing strategy to connect with younger, aspirational audiences—especially in fashion-forward regions like Thailand and Singapore.
From Velvet to Victory
With each public appearance, Mile Phakphum proves he’s more than just a pretty face—he’s a fashion icon in the making and a cultural force. Whether on screen or at a high-end event, Mile continues to break style barriers, turning moments into milestones.
And at BVLGARI’s glittering showcase? He wasn’t just a guest.
He was the moment.
