In a bold crossover between K-pop and high fashion, ATEEZ’s Seonghwa has been officially named the first-ever global ambassador for the luxury fashion label SONGZIO. The announcement came with the unveiling of his striking new digital cover for DAZED Korea’s August 2025 issue, setting social media abuzz and sending fans into a frenzy.
Wearing pieces from SONGZIO’s Autumn/Winter 2025 collection, Seonghwa exudes a commanding presence—balancing elegance with an avant-garde edge that perfectly captures the essence of the brand. His androgynous styling, combined with bold silhouettes and dark romanticism, is a visual statement that aligns seamlessly with SONGZIO’s signature aesthetic.
“Seonghwa’s charisma and refined image make him the perfect muse for SONGZIO,” noted one fashion editor online. “This collaboration isn’t just about clothes—it’s about storytelling through style.”
The campaign doesn’t stop at the pages of DAZED. Seonghwa’s fashion spread is also featured in SONGZIO’s exclusive pop-up exhibit at the Shinsegae Department Store, one of South Korea’s most luxurious shopping destinations. Fans visiting the installation have been sharing images of larger-than-life portraits of the idol, further cementing his place in the high-fashion sphere.
Social media platforms erupted following the reveal, with hashtags like #SEONGHWAxSONGZIO and #DazedKorea trending within minutes. Fans praised the idol’s versatility, calling the campaign a “fashion renaissance” and hailing him as “an icon in the making.”
This partnership marks a major milestone not only for Seonghwa but also for SONGZIO, which has never appointed an ambassador before in its long-standing history. The move signals the brand’s growing ambition to expand its global presence—fueled by the popularity and global reach of K-pop idols like Seonghwa.
With ATEEZ currently riding high on the success of their world tour and international acclaim, Seonghwa’s leap into fashion solidifies his position as a multifaceted artist. Whether commanding the stage or the camera, he continues to break boundaries—now, with high fashion under his belt.
