Urban Decay has officially announced Ricky, a member of the globally rising K-pop group ZEROBASEONE (ZB1), as the newest brand ambassador for its legendary All Nighter Setting Spray. The collaboration was revealed across social media on July 23, 2025, sparking excitement among beauty enthusiasts and K-pop fans alike.
In the campaign, Ricky embodies the power and precision of Urban Decay’s All Nighter Spray, a product known for its 16-hour staying power, sweat-proof formula, and radiant finish. With his sleek visuals and stage-ready charisma, Ricky is the perfect match for a product that thrives in high-pressure, high-performance environments.
“Ricky is on a mission with All Nighter Setting Spray,” Urban Decay’s official account declared, highlighting his dynamic energy and influence in both music and fashion.
This marks Ricky’s first official beauty partnership since debuting with ZEROBASEONE, and the announcement immediately trended online under hashtags like #RICKYxUrbanDecay, #ZEROBASEONE, and #AllNighterSettingSpray. Fans praised the collaboration, calling it “a perfect fusion of art and attitude,” and applauded Urban Decay for choosing a representative who mirrors the bold, youthful spirit of the brand.
Why Ricky?
Known for his ethereal visuals, poised demeanor, and intense stage presence, Ricky is fast becoming a trendsetter in the K-pop scene. His influence spans not just music, but also fashion and now beauty, making him a powerful addition to Urban Decay’s global campaigns.
Why All Nighter?
Urban Decay’s All Nighter Setting Spray is a cult favorite in the beauty industry. Often hailed as the holy grail of setting sprays, it ensures makeup stays flawless for hours without smudging, fading, or settling into fine lines. The product comes in several variations—including the classic formula, matte finish, and vitamin C-infused version—catering to different skin needs.
Ricky’s campaign is expected to include digital films, promotional photos, and behind-the-scenes content showcasing how he uses All Nighter to stay photo-ready from stage to screen.
What’s Next?
With this new role, Ricky joins a league of influential brand ambassadors representing high-end beauty and skincare lines. It also signals a growing trend of K-pop idols leading global beauty campaigns—merging the worlds of music, fashion, and cosmetics more seamlessly than ever before.
