Korean lifestyle footwear brand Rockfish Weatherwear officially opened its first flagship store in Thailand at EmSphere Mall, marking a significant step in the brand’s expansion into Southeast Asia.
The grand opening event was graced by popular Thai actress and model Tontawan Tantivejakul (commonly known as TU), who turned heads with her stylish ensemble perfectly reflecting the brand’s aesthetic of cozy, weather-ready fashion. TU’s appearance brought excitement to fans and fashion enthusiasts alike, many of whom gathered at the venue to celebrate the launch.
Founded in Korea as a modern revival of a classic British aesthetic, Rockfish Weatherwear has gained a loyal following across Asia for its iconic rain boots, Mary Jane flats, and functional-yet-fashionable outerwear. With the Thai market’s growing interest in Korean fashion and lifestyle products, the new store at EmSphere (M Floor) is poised to become a must-visit destination.
The flagship store showcases a wide range of products, including:
- Classic and colorful rain boots
- Minimalist sneakers
- Mary Jane-style shoes
- All-weather accessories like hats, scarves, and bags
The store interior embodies Rockfish’s clean and airy design philosophy, offering an inviting retail experience that reflects both comfort and style.
On social media, the event quickly became a trending topic. The hashtags #RockfishWeatherwearTH, #RockfishWeatherwearTHxTU, and flooded platforms like Instagram, TikTok, and X (formerly Twitter), with fans praising TU’s look and the brand’s chic collection.
Rockfish’s Thai debut is part of a broader international expansion strategy, as the brand continues to grow its presence beyond Korea and Japan. With plans for more retail locations and collaborations, the EmSphere launch sets a strong precedent for Rockfish’s future in Southeast Asia.
Visit Rockfish Weatherwear now at M Floor, EmSphere Mall, Bangkok, and explore the perfect blend of fashion and function for every season.
