In a dazzling collaboration that blends luxury fashion with K-pop elegance, CHANEL Japan has unveiled Seungmin as the promotional face for their latest fragrance, “Chance Eau Splendide.” The news was confirmed through a Japanese PR release and amplified by CHANEL Japan’s official platforms.
The announcement describes the scent as one that “attracts good fortune,” and who better to embody that than Seungmin — known for his calming charm, angelic vocals, and rising star power in both music and fashion?
This marks a significant moment in Seungmin’s solo branding journey, highlighting not just his musical talent but his growing influence in the fashion and beauty world. The campaign aligns him with CHANEL’s iconic aesthetic of elegance and purity, while adding a fresh, youthful twist through his K-pop appeal.
In visuals teased online, Seungmin appears effortlessly radiant, cloaked in soft pastels and surrounded by luminous tones that echo the fragrance’s fresh and floral composition. “Chance Eau Splendide” features notes of raspberry, rose geranium, iris, and white musk, crafted by CHANEL’s master perfumer Olivier Polge — a scent both uplifting and refined, just like the idol himself.
Fans have already made the hashtag #SEUNGMINxCHANEL trend across X (formerly Twitter), Instagram, and beyond, expressing pride over his milestone moment collaborating with one of the world’s most revered luxury brands.
While this is not Seungmin’s first foray into editorial fashion — he has previously appeared in ELLE Japan — this CHANEL fragrance campaign marks a new level of recognition on an international scale.
With beauty, branding, and brilliance coming together, Seungmin continues to redefine what it means to be a global K-pop star in 2025 — and now, he smells like good luck too.
