K-pop powerhouse SEVENTEEN has exploded back onto the music scene with their fifth full-length studio album, HAPPY BURSTDAY, released on May 26 at 6 p.m. KST. Not only has the album surpassed expectations, but it has also completely redefined industry standards, smashing 2025’s first-week sales records and earning the group a historic new title.
A Thunderous Comeback
HAPPY BURSTDAY made waves the moment it dropped, quickly climbing to the top of charts and securing SEVENTEEN’s position as the year’s top-selling artist. In just one week, the album moved an incredible 2.52 million units, making it the first K-pop release of 2025 to cross the 2 million mark within seven days. This staggering performance reflects the group’s unwavering popularity, the strength of their global fandom CARATs, and the flawless execution of their long-anticipated return.
Unmatched First-Day Numbers
The momentum was evident from the outset—HAPPY BURSTDAY sold over 2.26 million copies on day one, according to Hanteo Chart, setting a new record for the highest day-one sales of the year. The intense anticipation leading up to the release translated into unprecedented support from fans worldwide, cementing the album’s status as a commercial juggernaut.
2025’s First-Week Sales Leaders
Here’s a look at the top 10 albums in 2025 based on first-week sales:
- SEVENTEEN – HAPPY BURSTDAY: 2,521,208
- RIIZE – ODYSSEY: 1,797,267
- ZEROBASEONE – BLUE PARADISE: 1,252,315
- BOYNEXTDOOR – No Genre: 1,166,419
- NCT WISH – poppop: 1,087,838
- Baekhyun – Essence of Reverie: 1,066,905
- (G)I-DLE – We are: 1,063,526
- IVE – IVE EMPATHY: 1,048,048
- PLAVE – Caligo Pt.1: 1,038,308
- G-Dragon – Übermensch: 837,999
Critical Acclaim and Fan Frenzy
Beyond the impressive numbers, HAPPY BURSTDAY is earning critical praise for its bold experimentation, lyrical storytelling, and sonic cohesion. Each track demonstrates the members’ evolving artistry, with hands-on contributions in both songwriting and production.
Fans have flooded social media with celebratory posts, streaming links, reaction videos, and in-depth breakdowns of the album’s themes. CARATs around the globe have come together to mark the success with hashtags, fan events, and tributes, turning SEVENTEEN’s comeback into a global moment.
Expanding the Horizon: NANA bnb with SEVENTEEN
As if the music wasn’t enough, SEVENTEEN is taking their charm to the screen. Their new variety show, NANA bnb with SEVENTEEN, premieres today, June 2, 2025. Helmed by acclaimed producer Na Young Seok, the show promises a fun and personal look at the group’s chemistry, travel escapades, and off-stage dynamics.
With chart-topping success and new content on the horizon, SEVENTEEN is proving once again why they remain at the forefront of K-pop’s global reign.
