The Sigma BF camera is not just another camera on the market. It instantly stands out with its unique design and minimal controls. After just a short time using it, it’s clear that Sigma created something special in 2025—something that focuses on simplicity, form, and function.
A New Design Philosophy at Sigma
Sigma recently revealed a new brand identity in Tokyo. This isn’t just a logo change—it shows Sigma’s deeper focus on simplicity, clean design, and high-quality craftsmanship. The new branding keeps the Greek letter Σ to honor Sigma’s heritage, but updates it with a more modern look.
Supporting Creativity Beyond the Camera
Sigma also introduced the Art Projects Initiative to support artists like Sølve Sundsbø and Julia Hetta. The company isn’t just making tools—it wants to inspire creativity in every form.
A Camera That Ignores Trends
The Sigma BF is a full-frame mirrorless camera that doesn’t follow popular camera trends. Instead, it focuses on the essentials. With a 24.6MP sensor, 230GB of built-in storage, hybrid autofocus, and a body made from a single piece of aluminum, every part of the camera is built with care and purpose.
Clean and Strong Design- Sigma BF
The BF has a very geometric shape—sharp lines and a minimalist look. The body is made from solid aluminum with no visible screws or seams. It feels like one complete piece, made with precision.
Comfortable Grip with Smart Details
Despite its bold look, the camera fits well in the hand. The grip has a textured metal pattern that gives a firm hold without feeling rough. It doesn’t attract dust or sweat and feels natural to use. Both the black and silver models look elegant. The silver version especially stands out when paired with Sigma’s I Series lenses.
Just the Right Weight
Weighing around 650 grams with the battery, the BF camera feels solid but not heavy. It’s great for street photography or long handheld sessions. You don’t have to keep adjusting it while shooting—it stays balanced.
Simple Controls That Make Sense
The BF has only five buttons: power, shutter, playback, menu, and a central button on a haptic directional pad. There’s no mode dial or extra clutter. Each button is smooth and gives clear feedback. The shutter button offers a gentle half-press and a soft release.
Designed to Help You Focus
The layout of the controls helps you build muscle memory fast. After a few minutes, using it becomes second nature. A small screen near the back shows your settings without covering the frame. The main screen stays clean with only the necessary details visible.
No PASM Modes—Just Real Photography Controls
Instead of using traditional camera modes like Program, Aperture, or Manual, the BF gives you direct control over shutter speed, aperture, ISO, and color mode. Everything is instantly available, which means you spend more time shooting and less time digging through menus.
A Great Fit with Sigma I Series Lenses
The BF works really well with Sigma’s compact I Series lenses, like the 50mm F2 DG. The camera and lens balance beautifully together. The tripod mount is aligned perfectly for panorama shots or long-lens work.
Easy to Hold for Long Hours
Even after hours of use, the camera stays comfortable. The grip doesn’t cause any irritation, and the smooth edges prevent pressure on your hands. The BF stays present in your hands without getting in the way.
No EVF? That’s the Point
The camera doesn’t have an electronic viewfinder—and that’s intentional. You compose shots through the rear screen. This might not suit everyone, but for street photographers and low-angle shooting, it feels refreshing and direct.
Great Heat Management and Internal Storage
The aluminum body helps manage heat. During short use, the camera stayed cool. It also has 230GB of built-in storage, which means you don’t need SD cards. That’s enough for over 14,000 JPEGs or two hours of 6K video. It uses USB-C for fast charging and file transfers.
Built for a Smooth Shooting Experience
Every part of the Sigma BF is designed to reduce distractions. Fewer cables, no SD card handling, and fewer menus mean you can focus on shooting. That’s the core idea—less hassle, more creativity.
Final Thoughts: A Camera for True Creators
You won’t choose the BF for its long feature list. It doesn’t try to compete that way. This camera is for photographers who care about feel, design, and staying connected to their craft.
Sigma made this camera for those who want to enjoy photography again—not for chasing specs, but for the joy of shooting. If you’ve been overwhelmed by complex menus and plastic builds, the BF may be the breath of fresh air you’ve been waiting for.
