Sung Han bin, the visual leader of the popular K-pop group ZEROBASEONE (ZB1), has been featured as the cover model for the July 2024 edition of Allure Korea. This special issue highlights a collaboration with the Swedish fragrance brand Björk & Berries, bringing an elegant and fresh vibe to the magazine.
In the exclusive pictorial, Han bin showcases three signature scents from Björk & Berries—White Forest, Fjällsjö, and ROS Eau de Parfum—reflecting his personal passion for fragrances, which he describes as one of his hobbies. Fans can enjoy a deeper look at Han bin’s charismatic and refined side as he shares his love for these unique scents.
The magazine is available in three collectible versions, each including a special photo postcard for fans. Pre-orders opened on June 14, 2024, with the official release on June 25, 2024. Copies can be purchased through various online retailers such as KpopUSAOnline, KPlace, and Rosé K-Shop.
The collaboration has also been promoted through social media, including a TikTok video offering fans an exclusive behind-the-scenes glimpse of Han bin’s involvement with the campaign.
