Google has been the go-to tool for everything, from travel suggestions to daily queries. But now, the reliance on traditional search results (like the ten blue links) is decreasing, with AI search tools providing direct, detailed answers.
The Growth of AI Search Tools
According to Adobe, AI search is becoming a major source of traffic. A report reveals that AI search referrals grew by 1300% during the 2023-2024 holiday season.
Why is AI Search Gaining Popularity?
AI search tools cater to different needs, from online shopping to research. A survey showed that 39% of people use AI for shopping, 55% for research, and 47% for suggestions.
How AI Search is Expanding
OpenAI’s ChatGPT search entered the market in November 2023, alongside tools like Perplexity AI. Google and Microsoft have also introduced their AI search features, with Meta investing heavily in this space.
What is Generative AI Search?
Generative AI search engines use large language models (LLM) to understand and respond to questions in natural language, offering direct and detailed answers rather than just links.
Key Differences Between Traditional and AI Search
Traditional search engines rely on automated crawlers to provide links based on keywords. On the other hand, AI search engines understand questions in natural language and use real-time web crawling to deliver more relevant and accurate answers.
Improvements Coming to AI Search
- Personalized Answers: AI will give responses based on user preferences.
- Multimodal Search: AI search will improve with text, image, voice, and video search.
- Accuracy: AI will continue to enhance the reliability of its responses by working with more refined data sources.
Challenges in AI Search
While AI tools offer many conveniences, they are not always reliable. Google and other AI search engines have been found to sometimes provide incorrect answers, and issues like copyright violations have been raised. Users must verify AI responses for accuracy.
How to Use ChatGPT Search
Users can access ChatGPT search to ask questions directly, but always verify the answers for reliability.
