SEVENTEEN’s The8 has officially joined the prestigious ranks of Louis Vuitton as the French luxury brand’s newest house ambassador, according to an announcement made by PLEDIS Entertainment on April 21.
Louis Vuitton shared its excitement over the collaboration, highlighting The8’s artistic journey. “The8’s dedication to music and fearless pursuit of creative challenges reflect the very essence of our craftsmanship and innovative vision,” the brand stated.
As a house ambassador, The8 will participate in various campaigns and projects, strengthening his presence in the fashion world and further establishing himself as a global style icon.
The8 recently turned heads at the grand opening of Espace Louis Vuitton Beijing on April 18, an art exhibition venue under the Louis Vuitton Foundation. He made a striking impression in a coordinated khaki-green ensemble, earning praise from local media for his effortless sophistication.
His relationship with Louis Vuitton has been steadily evolving. Earlier this year, he appeared at the brand’s Men’s Fall-Winter 2025 show in Paris. The event featured the debut of “Bad Influence,” a track performed by nine SEVENTEEN members, including The8. Though he attended the show virtually, the official invitation marked a significant moment in his growing fashion journey.
With past editorial collaborations and appearances already under his belt, The8’s new role with Louis Vuitton marks an exciting new chapter.
