Apple has changed its leadership in the middle of struggles with its AI technology. CEO Tim Cook has replaced John Giannandrea, who was leading the Siri team, with Mike Rockwell. Rockwell was previously in charge of Apple’s Vision Pro headset team.
Who Is the New Leader?
Mike Rockwell will now lead Apple’s artificial intelligence efforts. He will report to Craig Federighi, who heads software engineering. Paul Meade, who was in charge of hardware for Apple’s AR/VR headset, will replace Rockwell in his former role.
Why Did This Happen?
Reports say that Tim Cook lost confidence in Giannandrea’s ability to deliver new AI products on time. Apple has been slow to catch up with companies like OpenAI and Google in developing advanced AI tools.
What Went Wrong with Siri?
Apple’s AI project, called Apple Intelligence, has had problems. Users complained that the new AI-powered Siri could not answer simple questions, like “Who won the Super Bowl?” There were also mistakes in AI-generated news summaries, which wrongly included false information.
Lawsuit Adds More Trouble
Apple is now facing a lawsuit in the United States. The lawsuit claims that Apple falsely advertised some AI features. The company had promised improvements to Siri but later announced these updates would be delayed until 2026.
Apple’s AI Challenges
Apple has been using third-party services like OpenAI’s ChatGPT to keep up with the fast growth of AI. But its own products have not performed well, disappointing many customers.
What’s Next for Apple?
With Mike Rockwell now leading the AI team, Apple hopes to speed up development and fix the problems. But experts say it will take time for Apple to catch up with its competitors.
