S.Coups, the leader of popular K-pop group SEVENTEEN, has been officially announced as a global brand ambassador for the famous fashion label BOSS. This exciting news was shared on April 22, 2025, and fans around the world are thrilled.
BOSS is a well-known German fashion brand that stands for confidence, elegance, and being your true self. Their campaign, #BeYourOwnBOSS, is all about being strong, unique, and proud of who you are. S.Coups fits perfectly with this message, as he has always shown leadership, strength, and style both on and off the stage.
In a statement, S.Coups said,
“It is truly an honor to join as a global ambassador for BOSS. To me, BOSS represents style, elegance, and the spirit of self-determination. These values have been a significant driving force in my music career.”
This partnership comes at a special time—SEVENTEEN is celebrating their 10th anniversary, and they’re also preparing for a big comeback in May. S.Coups joining the BOSS family makes this year even more exciting for fans.
As a global ambassador, S.Coups will be seen in BOSS campaigns, wearing the brand’s classic and modern styles. He joins other big names like actor Lee Min-ho, fashion icon Kendall Jenner, and football legend David Beckham in representing BOSS around the world.
With this new role, S.Coups is not only showing his fashion side but also inspiring fans to believe in themselves and chase their dreams—just like a true BOSS.
