Stray Kids’ Felix is making waves once again — not just for his dazzling visuals and powerful performances, but for his unwavering dedication to meaningful causes. The K-pop star has officially been unveiled as the face of Louis Vuitton’s latest Silver Lockit Collection, a collaborative campaign with UNICEF aimed at protecting vulnerable children worldwide.
The Silver Lockit line, known for its sleek design and symbolic message, features bracelets and pendants crafted from recycled silver and engraved with miniature locks — representing the commitment to safeguard children’s rights. With each purchase, $100 to $200 is donated to UNICEF, supporting essential programs that provide education, emergency relief, and healthcare to children in need.
Felix’s involvement goes far beyond just modeling. As both a Louis Vuitton House Ambassador and UNICEF Goodwill Ambassador for Korea, he embodies the message behind the campaign — and he does so with sincerity that resonates deeply with fans.
“Every child deserves the chance to grow up in a safe, healthy and nurturing environment, with access to education, health care and protection.” – Felix
This powerful quote from Felix has struck a chord with millions around the world, reflecting not just the mission of the campaign but his own heartfelt beliefs. Fans have flooded social media with praise, calling him “an angel in human form” and hailing him as the perfect ambassador for a cause that truly matters.
Launched as part of Louis Vuitton’s ongoing partnership with UNICEF — which has raised over $22 million since 2016 — the 2024 campaign brings fashion and philanthropy together in the most elegant way.
As hashtags like #FELIXxLVSilverLockit and #FELIXxLVxUNICEF trend globally, it’s clear that this is more than just a campaign — it’s a movement. And at the center of it is Felix, using his voice and influence to make a difference where it counts the most: for the future of children around the world.
