Lululemon has officially announced Kazuha, a member of the K-pop sensation LE SSERAFIM, as its newest global brand ambassador. The partnership marks a significant moment as the activewear giant continues to expand its presence in the Asian market by aligning with influential cultural icons.
From Ballet to K-pop: A Journey of Movement
Kazuha’s journey—from elite ballerina to global K-pop star—perfectly mirrors Lululemon’s philosophy of conscious movement and self-expression. Known for her graceful athleticism and dynamic stage presence, Kazuha embodies the brand’s mission to inspire people to unlock their full potential through movement.
A Shared Philosophy
In the official announcement, Kazuha shared her excitement:
“I’m thrilled to be a Lululemon ambassador. Lululemon and I share a deep connection in inspiring and supporting individuals to realize their potential through movement. Movement—whether it’s dance, performance, or walking in nature—is a vital part of my life. Lululemon’s exceptional products help me feel my best anytime, anywhere.”
Lululemon echoed these sentiments, highlighting that Kazuha’s strength, confidence, and dedication align with their brand values. Nathan Chae-young, Vice President of Lululemon Asia-Pacific, remarked:
“Kazuha practices conscious movement based on strong will and authenticity. We believe her influence will help more people recognize the importance of movement and inspire them to discover their inner potential.”
A Star Among Global Icons
With this new role, Kazuha joins an elite circle of Lululemon ambassadors that includes Formula One champion Lewis Hamilton, professional golfer Max Homa, and tennis star Frances Tiafoe. Her addition marks a significant crossover between the worlds of fashion, fitness, and K-pop, reflecting Lululemon’s growing cultural relevance across diverse global audiences.
Looking Ahead
As part of this partnership, fans can expect to see Kazuha featured in upcoming Lululemon campaigns, promoting not only activewear but also a deeper message of mindful movement and personal empowerment.
