On June 17, luxury fashion house Burberry proudly introduced Stray Kids’ Seungmin as its newest brand ambassador, unveiling the announcement with a striking photo series showcasing the K-pop star in pieces from Burberry’s iconic collection. Seamlessly blending heritage and contemporary elegance, Seungmin brings a fresh edge to the British brand’s image.
In a statement, Burberry emphasized why Seungmin was the perfect fit: “With his boundary-breaking presence in both music and fashion, Seungmin embodies individuality. His genuine spirit, creative energy, and progressive mindset align seamlessly with Burberry’s artistic direction.”
Burberry’s creative director, Daniel Lee, echoed the sentiment, saying, “We’re thrilled to welcome Seungmin into the Burberry family. His unique style and passion make us excited for what lies ahead.”
Seungmin also shared his excitement about the partnership, stating, “It’s a great honor to represent Burberry, a brand rich in history and character. I’m looking forward to this meaningful collaboration and the journey ahead.”
With this partnership, Seungmin continues to cement his global influence—not only as a member of Stray Kids but also as a rising icon in the world of fashion.
