On May 12, 2025, Lotte Wellfood officially announced that Stray Kids will serve as the new global ambassadors for Pepero, one of Korea’s most iconic snack brands. This exciting partnership brings together the dynamic energy of the globally renowned K-pop group and the beloved chocolate-covered treat adored by fans around the world.
A Sweet Partnership
In their official statement, Lotte Wellfood expressed great enthusiasm, saying:
“This year’s Pepero Day will be even sweeter because it will be spent together with Stray Kids.”
Known for their edgy style, vibrant performances, and global appeal, Stray Kids are the perfect match for Pepero’s youthful and fun image. The collaboration aims to infuse new energy into the Pepero brand while expanding its reach to a global audience.
Take a Bite with SKZ
The campaign slogan, “Take a Bite with SKZ,” has already sparked excitement among fans, with hashtags like #StrayKidsxPepero and #TakeABiteWithSKZ trending across social media platforms.
As part of the campaign, fans can expect:
- Exclusive Pepero-themed content featuring Stray Kids
- Brand new commercials and product packaging
- Fan events and Pepero Day promotions leading up to November 11
- Possible limited-edition merchandise and Pepero gift sets
Global Reach Meets Cultural Tradition
Pepero Day, celebrated annually on November 11, is a popular Korean tradition where people exchange Pepero sticks as a symbol of affection and friendship. With Stray Kids onboard, this year’s celebration is set to be more global and interactive than ever before, uniting fans from all over the world.
This move also reflects Pepero’s strategy to modernize its brand and solidify its presence in international markets by partnering with top-tier Korean acts with massive fan bases.
A Win for Fans
The collaboration is more than just a branding effort—it’s a cultural moment for STAY (Stray Kids’ fandom). Fans are thrilled not only to see the members promoting a beloved Korean snack but also to engage with them in fresh and creative ways throughout the campaign.
