May 8, 2025 — Italian luxury jewelry house Damiani has officially named I.N, a member of the K-pop sensation Stray Kids, as its new global brand ambassador. The announcement marks a significant partnership as the brand continues to align itself with global icons who embody elegance, creativity, and youth.
I.N, known for his distinct charisma and growing presence in the fashion industry, brings fresh energy to Damiani’s classic legacy. The campaign, titled “I.N Shines with Damiani,” has already made waves on social media under the hashtag #I_NxDAMIANI, drawing global attention from fans and fashion enthusiasts alike.
The collaboration comes at a time when I.N’s star continues to rise. From high-profile appearances such as the 2024 Met Gala to recent partnerships with luxury labels like Bottega Veneta, I.N has firmly established himself as a force in both entertainment and fashion.
Fans celebrated the news with trending posts, praising the pairing of Damiani’s timeless craftsmanship with I.N’s youthful sophistication. The official images released show I.N adorned in Damiani’s signature diamond pieces, perfectly capturing the synergy between his modern appeal and the brand’s heritage.
Damiani’s decision to partner with I.N follows last year’s appointment of actress Jessica Chastain as a global ambassador, reinforcing its strategy of connecting with diverse, influential figures in entertainment and culture.
With I.N now representing Damiani on a global scale, the brand positions itself to captivate a new generation of luxury consumers—one that values both artistry and authenticity.
