Rising fashion influencer and model Yoko Apasra Lertprasert has officially been named the new brand ambassador for H&M Thailand, marking a bold and refreshing step for the global fashion retailer as it continues to spotlight diverse and stylish voices across Asia.
Announced through a vibrant campaign with the message “A single flower can bring a thousand smiles 💐”, the collaboration has already caught the attention of fans and fashion enthusiasts across social media. Yoko, who is of Thai, Chinese, and Vietnamese descent, brings an elegant, multicultural identity to H&M’s ever-evolving image, blending modern sophistication with youthful charm.
The partnership was first highlighted during the H&M & LA event in Los Angeles on April 9, 2025, where Yoko shared her excitement and appreciation with fans via Threads and Instagram. Dressed in chic H&M pieces and surrounded by international tastemakers, she stood out as a symbol of grace and individuality—a fitting embodiment of the brand’s inclusive spirit.
Fans have responded with enthusiasm, flooding the hashtags #HMThailand, #YokoApasra, and #โยโกะอาภัสรา with praise for the campaign’s aesthetic and the choice of ambassador. The collaboration is seen as both a personal milestone for Yoko and a strategic move for H&M as it strengthens its connection with younger, culturally attuned consumers in Southeast Asia.
With her warm presence and growing influence, Yoko Apasra is more than just a model—she is a muse for a new generation that values authenticity, representation, and beauty in simplicity.
