Do you remember the time when logging into Facebook meant seeing your friends’ photos, family updates, and birthday wishes? That time is now in the past.
Today, when you scroll through Facebook, you see fewer posts from old friends. Instead, you’ll notice more viral videos, memes, ads, and political news. This major shift has now been officially confirmed by Facebook’s founder, Mark Zuckerberg.
Zuckerberg Says Facebook Is Now an Entertainment Platform
During a recent antitrust case in a US federal court, Mark Zuckerberg admitted that Facebook is no longer a platform focused on connecting people. Instead, he described it as an “AI-based entertainment hub.” He clearly stated that the platform’s current focus is not on friendships but on keeping users engaged with content and earning money through ads.
What Caused This Big Change?
According to Zuckerberg, Facebook’s original goal was to help people stay connected with friends and family. But now, the platform’s main goal is to show entertaining content powered by artificial intelligence—like videos, Reels, and brand promotions.
He said that this change helps keep users on the app for longer so they can be shown more ads, which increases Facebook’s revenue.
Why Did Zuckerberg Make This Statement?
Zuckerberg made these comments while testifying in an antitrust case filed by the US Federal Trade Commission (FTC) against Meta, Facebook’s parent company. The FTC has accused Meta of buying potential rival companies to create a monopoly in the market.
Although the judge expressed doubts about the strength of the FTC’s arguments, Zuckerberg’s own statement revealed that Facebook has changed its identity over time.
Is Facebook Still a Social Media Platform?
If you’ve been wondering why you no longer see your friends’ posts on Facebook, the answer is simple. Facebook is no longer a social platform in the traditional sense.
Now, artificial intelligence decides what you see on your feed. The focus is on content that brings in more views and engagement—not on showing life updates from your friends or family.
Facebook’s New Face: Content First, Social Second
Facebook has transformed into a content-driven platform. What shows up on your screen is chosen by AI to keep you scrolling longer. It’s less about human connection and more about maximizing user attention for profit.
As Zuckerberg himself admitted, the platform is now centered around AI-selected content and advertising, marking a clear shift from its original purpose.
