Apple increased its market share in India’s smartphone market in 2024, surpassing Samsung. Data from IDC shows Apple moved into the top six smartphone brands, while Samsung dropped to second place.
Apple’s sales grew by 35% in India, making it the company’s fourth-largest market. The tech giant shipped 12 million iPhones, increasing its market share from 6.4% in 2023 to 8.2% in 2024.
India Becomes Apple’s 4th Largest Market
India is now Apple’s fourth-largest market after the US, China, and Japan. However, Apple’s sales in China declined by 11.1% to $18.5 billion in the last quarter of 2024.
Samsung Drops as Other Brands Rise
Samsung Loses Market Share
Samsung’s shipments in India dropped by 19.4%, bringing its market share down by nearly 4 percentage points to 13.2%.
Vivo Takes the Top Spot
Vivo became the number one smartphone brand in India, with a 13.9% increase in shipments. Its market share grew to 16.6%.
Oppo and Xiaomi Compete for Third Place
Oppo’s shipments grew by 21%, moving it to third place with a 12% market share, up from fifth in 2023. Xiaomi’s shipments remained steady, keeping it tied for third place with Oppo.
India’s Smartphone Market Trends
Smartphone Shipments and 5G Growth
India’s total smartphone shipments in 2024 increased by 4% to 151 million units. 5G models made up 79% of all shipments, a big jump from 55% in 2023.
Changes in Average Selling Prices (ASP)
The average selling price (ASP) of smartphones in India rose by 2% to $259. However, the ASP of 5G handsets fell by 19% to $303.
Future Challenges and Predictions
Impact of the Weakening Rupee
Navkendar Singh, associate VP for devices research at IDC India, warned that a weakening rupee could affect smartphone prices. This could limit annual market growth to below 5% in 2025.
Q4 Shipment Decline
Canalys reported that smartphone shipments in India declined by 4% in the fourth quarter of 2024, totaling 37.2 million units.
Despite challenges, Apple’s strong performance in India signals continued growth opportunities in the country’s smartphone market.
