Han Jisung, rapper and vocalist of K-pop sensation Stray Kids, has officially been announced as the new face of Dior Sauvage, featured in a visually captivating spread by Japanese fashion outlet FASHIONSNAP. The campaign is quickly garnering international attention for its sleek aesthetic and deeply personal narrative.
“The Scent of Destiny”
In the FASHIONSNAP editorial titled “The Summer Dior Sauvage Played by Han of Stray Kids”, Han reflects on his connection to the luxury fragrance, calling it “the scent of destiny.” He revealed that Dior Sauvage was the first perfume he ever purchased and that he has used up two full bottles since. Now, as its official ambassador, the collaboration comes full circle.
“I always spray it before going on stage or when I’m traveling. It lifts my mood and gives me confidence,” Han shared in the interview. He described Sauvage as “luxuriously fresh, bold, and perfectly balanced,” fitting seamlessly into his everyday life and minimalist style.
A Stylish, Sincere Representation
In the featured photoshoot, Han sports his signature casual elegance—white T-shirt, dark jacket, and denim—letting the fragrance and his unique personality shine. FASHIONSNAP’s editorial tone captures a quiet intensity that mirrors both the scent’s character and Han’s aura.
The article also highlights Han’s simple grooming philosophy. “I like to keep it clean and subtle,” he says. “I express myself through details—like fragrance and nails.”
A Perfect Pairing of Brand and Identity
Dior Sauvage, known for its woody-aromatic notes and wild freshness, has a global following. With Han at the forefront of the campaign, the brand taps into a younger, trend-savvy demographic while also aligning with his genuine affinity for the fragrance.
Fans on social media have welcomed the collaboration with overwhelming excitement. Hashtags like #HAN_DIORSAUVAGE, #HANxDIOR, and #HANxFASHIONSNAP have flooded platforms like Twitter, Instagram, and TikTok. Many fans noted that Han had long expressed his love for Dior Sauvage even before the campaign—making the partnership feel heartfelt rather than commercial.
Elevating K-pop’s Fashion Footprint
Han joins a growing list of K-pop idols leading global campaigns for luxury fashion and beauty houses, further cementing Stray Kids’ growing influence beyond music. This collaboration with Dior not only highlights Han’s personal taste and charisma but also reflects the growing cultural bridge between Korean pop culture and international luxury markets.
Final Note
With emotional resonance, high-end style, and global impact, Han’s Dior Sauvage campaign is more than a fragrance ad—it’s a statement. A scent that started as his personal favorite has now become his signature on the world stage.
